Essential Tool: Website

Your website is one of your most powerful marketing tools. You have full control over what you say there, and you have the opportunity to present site visitors (humans and search engines alike) with helpful, relevant, and fresh content. Don’t miss out on that amazing opportunity.

There are many different ways to create a website and a lot of different choices that need to be made in the process. Don’t let all of the possibilities get overwhelming and put up roadblocks to your efforts!

Since websites aren’t set in stone, you can create your website in phases. Start with something basic (get it live!) and then build from there, adding more features and functionality as you have them ready.

No matter how your site is created, who does the work, where it lives, or what content you include, I’d recommend the following:

  • Purchase your own domain name for the site and make sure YOU own the domain—don’t let someone else (like your web designer) buy it for you.
  • Get your email set up to use your domain name for more professional, branded communications.

Whether you start with a 1-page website or a multi-page website, at a minimum include basic details about your business—who you are, what you have to offer, and how people can contact you.

Do you have a website? If not, do you have any questions about putting one together? What’s holding up the process? Let me know in the comments below!

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