Essential Tool: Social Media Profiles/Pages

These days, when people are looking to hire someone to provide a service, they’re likely going to look online. Many people will do a search on their favorite social media sites, and if you don’t have even the most basic of presences in these locations, you’re going to miss out on connecting with potential clients.

For this tool I’m not talking about content marketing on your social media profiles/pages (that comes later…maybe). For now, just focus on the basic listings in the places that make the most sense for your business—which will primarily be dictated by your ideal clients and where they look for answers when they’re looking for someone like you.

For most service-based businesses, here are some of the top platform choices for this kind of thing:

Pick one to start with, get it all set up, then (if necessary) work on another one. Don’t try to do them all at the same time!

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