You’re a solopreneur who wants more clients for your services on a regular basis. You get overwhelmed by all the marketing possibilities, and get stuck figuring out what to do or where to start. So you keep doing what you’ve always done—or don’t do anything at all—knowing that it’s not getting you the results you want.
You wish you had clear direction and simple steps to take that would feel right for you so you can get unstuck and get more clients.
I’ve been there, too. I found a way to get unstuck and I’d like to share it with you.
Hi, I’m Bonnie Boden. When you’re collaborating with Blue Denim Digital LLC, you’ll be interacting directly with me—I’m the solopreneur owner of the business.
I’m a marketing coach who helps solopreneurs (coaches, consultants, freelancers, and other self-employed professionals) get unstuck when it comes to marketing.
I work with them to select the right marketing options for their business, interests, preferences, and strengths. By selecting the right options, they’re comfortable with the actions they choose and actually complete those actions on a consistent basis. This consistency helps them make new connections, build relationships, show and share their expertise, and get more business.
I had my first taste of being a solopreneur early on in my professional career.
At my first job out of grad school, I was working as an interactive multimedia developer at an eLearning company. In my free time, I taught myself how to create websites and started a freelancing business creating websites for other people. I enjoyed the challenge and the variety in that freelance work. At the time, though, it was an add-on to my full-time job, not something that I thought would (or could) be my only work.
Then, after about 5 years (and multiple positions), I realized spending long hours in an office with windows that didn’t open just wasn’t the right situation for me. (Yes, there were other reasons for leaving, but the window aspect was an important factor related to what I’d come to realize I wanted (or didn’t want) as part of my day-to-day environment.) So I took a leap and left that job without another job lined up.
I continued creating websites for people, and added another service to the mix. My last position at the eLearning company was as a project manager, and in that role I’d enjoyed (and been good at) doing reviews of the training and education materials my team (and other teams) created. So that became a new offering in my freelance business: I provided quality control editing services to my former employer, and branched out to helping other companies as well.
At that point, I still didn’t see the freelance work as my sole work—I didn’t have enough consistent work from it, and hadn’t yet figured out the way to make that happen. So after about a year, I started a new full-time job in an office with windows that opened. (However, my office was in a basement, so I knew it wasn’t quite the dream spot just yet—but it was a definite improvement.) This position took me to a nonprofit development office, a familiar environment as I’d had a job at another nonprofit development office right out of college.
This time I was more heavily involved in the marketing realm, working on both digital and print projects. I had 4 different titles in my time there, with responsibilities for a website, a magazine, an online community, and special events (among other things). I also continued my freelance work, adding another offering to the mix: I started selling nature photographs I’d taken. (I initially sold them online, and eventually sold them at in-person farmer’s markets and fairs, too.)
What happened next was big.
After about 6 years of working in the basement office, it came time for me to move on. And as before, I took a leap and left without having a position working for someone else lined up. But this time, that was actually part of the plan—I didn’t want to find another position like that.
I’d finally decided that I wanted to make my freelancing work my only work—I wanted to be a solopreneur. I liked the freedom. The freedom of choosing what projects I did and didn’t want to work on. The freedom of setting my own schedule, working (and not working) when I wanted. The freedom of choosing the types of clients I wanted to help. The freedom of adding (and removing) services that I felt like offering. And all the while, researching, exploring, and learning about ways to improve my business and ways to help my clients do what they did better.
That was over 11 years ago now. It hasn’t always been easy, but it’s definitely been the right fit for me.
That brings us to now.
Today I get to help other service-based solopreneurs figure out how to build and stay in their businesses, doing what feels right to them and working with the clients they want to work with. I love helping to simplify marketing so they know what to do to move their business toward their goals, guiding them in choosing marketing actions that are a right-fit for them, so they actually take those actions—and they get more clients.
I also continue to provide other supporting services, like helping them with their websites (which fits in nicely, since a website is a key component of a Basic Marketing Toolbox) and providing quality control editing services for their marketing materials to make sure their communications are consistent, clear, and free of errors.
And one of the absolute best things about it all? I can open the windows whenever I want.
I’d love to hear from you! To learn more about how I can help simplify your marketing efforts to get the results you want, please check out my Work With Me page.
Some Fun Facts About Me
When I’m not helping my clients with their businesses or working on my business, I can often be found:
- Exploring the benefits of eating our leafy neighbors [I’ve adopted a whole food plant-based way of eating and was trained as a holistic nutrition coach to help others make healthy transitions],
- Learning how to co-exist with paranormal beings and exploring the ways of alternate societies [reading urban fantasy and dystopian fiction novels],
- Managing 20+ restaurants and a few farms [in games on my tablet],
- Providing roadie/groupie/photographer services to rock bands [my boyfriend plays guitar in cover bands], and
- Hunting for buried treasure [looking for lost/forgotten items using a metal detector].