You’re a service-based solopreneur who wants more clients on a regular basis. You get overwhelmed by all the marketing possibilities, and get stuck figuring out what to do or where to start. So you keep doing what you’ve always done — or don’t do anything at all — knowing that it’s not getting you the results you want. You wish you had clear direction and simple steps to take that would feel right for you and get you more clients.
I’ve been there, too, and I found a way to get unstuck.
Hi, I’m Bonnie Boden. When you’re collaborating with Blue Denim Digital LLC, you’ll be interacting directly with me — I’m the owner and sole employee.
I’m a marketing coach who helps coaches, consultants, freelancers, and other self-employed professionals get unstuck when it comes to marketing. I work with them to select the right marketing options for their business, interests, preferences, and strengths. By selecting the right options, they’re comfortable with the actions they choose and actually complete those actions on a consistent basis. This consistency lets them get their message out, connect with more people, build relationships, and get more business.
I grew up in a house with a multipassionate solopreneur mom.
Throughout my life, I’ve seen her start businesses that let her do work that focuses on her varied interests in art, music, food, and helping others, while still letting her keep the freedom and flexibility that she wants in both her schedule and her activities.
- When I was 10, our one-car garage was split in half so the front half could be turned into a craft consignment shop where my mom sold crafts she made along with those created by over 100 other crafters.
- In my teens, she shared her love of music and playing piano by giving piano lessons in our living room.
- In my 20s, she turned her love of creating and sharing food into a chocolate favor business, where I watched her fill orders like 250 chocolate baseball caps (for a client appreciation gift) and 500 individually wrapped tiny chocolate tools (to put on the pillows at a hotel apologizing to guests for the hassle of a renovation).
- During that same time, she also started an email counseling therapy business, where she helped people from all around the world (at a time when not quite as many people were online entrepreneurs as there are now).
To this day, she continues starting new businesses to allow her to match her interests with people who can benefit from what she has to offer. Her latest efforts include sharing her amazing abstract art and helping women with type 2 diabetes deal with the stress of having a chronic condition.
As before, she has the freedom and flexibility she desires. What’s new is she’s had to revise her marketing efforts to match the changes in the world since her first online business back in 1999. But step by step (with her helpful daughter as a guide), she’s found options that are right for her and she’s taking consistent action.
With my upbringing, it seems only natural that I’m a multipassionate solopreneur as well.
There was evidence of this throughout my childhood and adolescence, but one of my first professional entries into the multipassionate solopreneur world happened while I was working at my first job out of grad school as a software developer at an eLearning company. In my free time, I taught myself how to create websites and started a freelancing business creating websites for other people. I enjoyed the challenge and the variety in my work.
Then, about 5 years into working at the software company, I realized spending long hours in an office with windows that didn’t open just wasn’t the right situation for me. (Yes, there were other reasons for leaving, but the window aspect was foundational.) So I took a leap and left that job without another job lined up. I continued creating websites for people, and added another service to the mix.
My last position at the software company was as a project manager, and in that role I’d enjoyed (and been good at) doing reviews of the training and education materials my team created. So that became a new offering in my freelance business: I provided quality control editing services to my former employer, and branched out to helping other eLearning companies as well.
After about a year, when I was ready and the right position showed up, I started a new full-time job in an office with windows that opened. (Although my office was in a basement, so I knew it wasn’t quite the dream spot just yet — but it was a definite improvement.) This position took me back into a nonprofit development office. (I’d had a job at another nonprofit development office right out of college).
This time I was more heavily involved in the marketing realm, working on both digital and print projects. I had 4 different titles in my time there, with responsibilities for a website, a magazine, an online community, and special events (among other things). And true to my multipassionate solopreneur ways, I continued my freelance work, adding one more offering to the mix: I started selling landscape and macro nature photographs I’d taken. (I initially sold them online, and eventually sold them at in-person farmer’s markets and fairs, too.)
What happened next was big.
About 6 years after working in the basement office, it came time for me to move on. And as before, I took a leap and left without having another position lined up. But this time, that was part of the bigger plan — I didn’t actually want to find another position.
I wanted to make my freelancing work my only work — I wanted to be a solopreneur. I liked the freedom. The freedom of choosing what projects I did and didn’t want to work on. The freedom of setting my own schedule, working (and not working) when I wanted. The freedom of choosing the types of clients I wanted to help. The freedom of adding (and removing) services that I felt like offering. And all the while, researching, exploring, and learning about ways to improve my business and ways to help my clients do what they did better.
That was almost 11 years ago. It hasn’t always been easy, but it’s been the right fit for me.
That brings us to now.
Today I get to help other service-based solopreneurs stay in their businesses, doing what feels right to them and working with the clients they want to work with. I love helping to simplify marketing so they know what to do to move their business toward their goals, guiding them in choosing marketing actions that are a right-fit for them, so they actually take those actions — and they get more clients. And as part of that, true to my multipassionate solopreneur nature, I continue to provide other supporting services, like helping them with their websites (which fits in nicely, since a website is a key component of a Basic Marketing Toolbox) and providing quality control editing services for their marketing materials to make sure their communications are consistent, clear, and free of errors.
And one of the absolute best things about it all? I can open the windows whenever I want.
I’d love to hear from you! To learn more about how I can help simplify your marketing efforts to get the results you want, please check out my Work With Me page.
Some Fun Facts About Me
When I’m not helping my clients with their businesses or working on my business, I can often be found:
- Exploring the benefits of eating our leafy neighbors [I’ve recently adopted a whole food plant-based lifestyle, and I’m also getting certified as a holistic nutritionist],
- Learning how to co-exist with paranormal beings and exploring the ways of alternate societies [reading urban fantasy and dystopian fiction novels],
- Managing 20+ restaurants and a few farms [in games on my tablet],
- Providing roadie/groupie/photographer services to rock bands [my boyfriend plays guitar in cover bands], and
- Hunting for buried treasure [looking for lost/forgotten items using a metal detector].
Why I Think You’ll Like Working With Me
- I’ll listen to your needs and provide appropriate, creative solutions to meet those needs.
- I’ll communicate with you clearly and promptly, providing my expertise in your language.
- I’ll pay attention to the details of your project, carrying things through in a thorough and consistent fashion.
- I’ll strive to become a reliable resource for you both during the project, and after it is complete.
- I won’t disappear on you. (Seriously, it’s surprising how many clients have come to me with stories of service providers disappearing, often leaving them stranded in the middle of a project!)